Cherkizovo Group celebrates the 15th anniversary of its flagship product, Salchichon dry-cured sausage.

The product remains true to the classic Spanish process of natural fermentation and 30-day maturation, but boasts a unique recipe. Its distinctive feature is the use of select pork belly, which gives the sausage a rich flavor and elastic texture.

" Sausages are typically made from lean pork and lard. Our technological choice—using pork belly—is driven by our commitment to the highest quality. This cost-effective solution allows us to achieve superior consumer properties appreciated by millions of Russians," noted Mikhail Rukavets, HEAD of Technological R&D at Cherkizovo Group.

Over the past 15 years, Salchichon has become not only a market leader but also a part of consumer traditions, especially during the pre-New Year period. In 2025, sales volume will exceed 6,000 tons. The product has repeatedly won top awards at professional competitions, and in 2024 , one of the first 3D outdoor advertising formats for food products in RUSSIA was used to promote it.

Cherkizovo Group continues to develop the brand: in 2020, a pink pepper variation was successfully launched, and new flavor lines are expected to be released in the future.