The phenomenon of marketplaces: we analyze the first steps on the path to success on Ozon

The e-commerce market is growing rapidly. In recent years, it has grown globally by 20-25%, and this year it will increase by 10%. The slowdown is explained by the fact that already every fifth sale in the world is carried out via the Internet. At the same time, according to forecasts, growth rates in Belarus will be more impressive. Online trading is a promising niche that you can still find time to occupy.

According to, by the end of 2023, e-commerce revenue in Belarus is projected to be $1.091 billion, it will grow by 16.1%, and by 2028 the number of those who actively buy something on the Internet will reach 40%. In four years, almost every second person will purchase something without personally going to the store. And now a third are doing this.

The lion's share of online commerce comes from marketplaces, because it is convenient for people - millions of products are collected in one place, you can compare prices from different sellers, there is convenient and free delivery. Thanks to this, more and more buyers prefer marketplaces and encourage new sellers to move their business online . Moreover, for entrepreneurs, such platforms provide a variety of tools to increase sales: this is an online storefront with millions of buyers, financial services, and a developed logistics network.

With the arrival of large marketplaces in the country, Belarusian sellers have access to international markets. For example, with the help of Ozon, which is rapidly developing in the country, entrepreneurs gain access to 42.4 million active buyers. And many of them are interested in goods from Belarus.

Today, Ozon offers over 250 million product items, supplied by 400 thousand sellers. In Belarus alone there are thousands of entrepreneurs who successfully work on the site. To understand how they do this, we decided to understand the nuances of trading on the marketplace.

There are many popular product categories available for sale. For example, clothing, household chemicals, electronics, household goods, children's products, cosmetics and many others. As elsewhere, in the Republic of Belarus there is a list of things that cannot be sold remotely. But against the backdrop of all the diversity on marketplaces, it is extremely small and mainly includes products that require licenses and specific certificates even in stationary stores. For example, these are medicines , dietary supplements, veterinary drugs, pyrotechnics, tobacco andALCOHOL . Cards with such products will not be available on the site.

As in traditional trade, when selling online, you need to provide information about yourself and the product (characteristics, manufacturer, production date, expiration date or warranty, etc.). Ozon's smart algorithms reduce the likelihood of doing something wrong. The marketplace collects all this information during registration and subsequently loads it into product cards - if you don’t add data, you simply won’t be able to sell the product.

In general, you can do it in just four steps. But for this you need to have the status of a legal entity or be an individual entrepreneur (IP). For small stores, the individual entrepreneur form is suitable. In this case, you can hire up to three employees. The only caveat is that registration is possible at the place of registration in all regions except the MINSK region.

If we are talking about a larger-scale business, you can register a limited liability company (LLC). With this form of legal entity, it will be possible to hire more employees, open branches, and there are no restrictions on the place of registration.

To start selling on Ozon, you need to fill out a short form and product cards, decide on a work plan and start selling. To make it easier to start and develop a complete understanding of the sales picture, Ozon offers numerous free training programs that allow you to understand the nuances of trading. There are many formats - from short instructions to interviews with successful partners and webinars with representatives of the site, where they answer questions and talk about the changes that have occurred. The company has also created one for novice sellers.

The knowledge base is a service that contains all the necessary information for sellers: from registering and setting up a personal account to working with prices and promoting products.

Ozon University also helps entrepreneurs in an interactive format. The experience of successful sellers, trading secrets and useful tools are collected here. This is not dry theory, but valuable practical knowledge. In short videos, employees and experts of the marketplace reveal all the nuances of trading on the site.

The Marketplace actively helps those who want to build a successful business on the Internet. You can find out more details and register for Ozon at.