Russia plans to expand the range of agricultural products in Vietnamese retail.

The meeting was attended by WinCommerce's HEAD of Imports, Vuong Kim Uyen, and WinCommerce's Purchasing DIRECTOR , Nguyen Minh Tam, as well as Victoria Gorshkova, a representative of the Russian Ministry of Agriculture in Vietnam.

"Winmart is a large retail chain in Vietnam, offering consumers a wide range of products, including imported ones. The retailer already works with Russian suppliers and, despite certain differences in consumer preferences, has noted interest in Russian products. We aim to expand and deepen our cooperation to introduce Russian tastes and quality to residents throughout Vietnam," noted Ilya Ilyushin.

Let us recall that on June 12, 2025, in Hanoi, Masan Group, together with the Magnit group of companies, opened the first corner of Russian goods in Vietnam under the Soul of brand.RUSSIA .

According to data provided by the Vietnamese side, the following product categories generated the greatest interest among local buyers:

• chilled MEAT and sausages ;
• dairy products ;
• frozen food;
• grocery;
• confectionery;
• drinks.

A similar corner featuring Vietnamese goods opened on June 27 at the Magnit store. Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Russian Federation Dang Minh Khoi attended the opening ceremony.

Preparations are currently underway for the second shipment of products in both directions. The Russian EXPORT Center (REC) and Agroexport are actively seeking new exporters. The second shipment is planned to include sunflower oil , seeds, confectionery, pasta, oatmeal, juice, granola, and crispbread.

In the future, plans are underway to expand the product range at Russian corners and build sustainable demand. One of the key objectives remains organizing regular deliveries, as well as developing a mechanism for re-exporting products to third countries using logistics and customs preferences.