Dmitry Panfilov's agency created packaging design for the new brand "Bolshaya Ptitsa"
Photo is illustrative in nature. From open sources.
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PIONEER MEIZHENG BIO-TECH (5 in1) JC1165 / Rapid tests for the determination of the residual amount of halofuginone, flavomycin, novobiocin, flunixin, dexamethasone / prednisolone in milk, whey
Rapid 4 in 1 tests for determining the residual amount of neomycin, kanamycin, gentamicin, spectinomycin in milk, whey
As part of this work, not only the packaging design was created, but also a logo and a communication strategy. The main idea of the strategy is to emphasize the freshness and usefulness of the products, expressing this in the key message - "3 hours to the counter".
The designers created a memorable font for the logo, which is easy to read and stands out on store shelves, and the packaging design itself emphasizes the important advantages of the product, making it modern and relevant in accordance with the technological features of production.