Turkey Festival in Penza: Best Agro-Industrial Communications Project

The festival was a vibrant event for local residents and visitors, offering a variety of activities: creative workshops, sporting events, competitions, and photo booths. The event also included a job fair and performances by renowned artists such as Yegor Creed and Alla Mikheeva.

The festival also saw a culinary record set – the largest turkey barbecue weighing over 100 kg. The Indilight brand food truck was on display for the first time, where attendees could sample a variety of turkey dishes prepared by the region's top chefs.

Thus, the festival became not only a vibrant cultural event, but also an important step towards strengthening the connection between the brand and the region, setting a new trend in event marketing for food products.