Terra Food maintains leadership in butter and processed cheese production

According to the reporting data of 2020, the Terra Food dairy company holds leadership in several areas at once. It is reported by ProAgro Group with reference to the manufacturer's information.

Thus, the company's share in the production of vegetable-cream mixtures last year reached 37.7%, which is almost 4 percentage points higher than in 2019. This result allows Terra Food to claim absolute leadership in this segment and control more than a third of the spread market.

Also, at the end of 2020, Terra Food maintains its leadership in butter production (12.2% of the market at the end of 2020), and this is against the backdrop of a decrease in market volumes in general in this segment (by 3.5%).

In the production of processed cheeses, with a market share of 32.7%, the company also remains number one in Ukraine. In addition, Terra Food is a leader in the production of cheeses and cheese products, occupying the second and first lines in the ranking of dairy producers, respectively.

“Last year once again demonstrated that high business adaptability is the strength of the company. The chosen strategy allowed us to strengthen our leadership in several key categories at once against the backdrop of a general market decline,” said Terra Food CEO Fortunato Guadalupe.

In 2021, Terra Food is planning several product launches that will be a real breakthrough in the Ukrainian market, the company promises.

proagro.com.ua