Turkey consumption growth forecast in Russia: by 2030, it is expected to increase to 5-7 kg per capita

Turkey consumption in RUSSIA has been steadily increasing in recent years, with demand growing by 25% annually. According to statistics, 438,000 tons of turkey in slaughter weight were produced in the country in 2024 , a 3.8% increase compared to the previous year. Forecasts for 2025 predict a further increase in production to 465,000 tons, with production expected to reach at least 650,000 tons by 2030. These trends indicate that the turkey MEAT market is becoming increasingly saturated and competitive.

Key factors driving demand growth include:

1. Rising well-being: As incomes rise, Russians are becoming more discerning in their food choices, focusing on quality and nutritional value.
2. Focus on healthy eating:Turkey is a product with high nutritional value, attractive to consumers striving for a healthy lifestyle.
3. Expanding product range: Manufacturers are actively developing new turkey products and semi-finished goods, increasing its availability and menu variety.

To raise awareness of the HEALTH benefits of turkey and increase its consumption, the association is implementing the project "Turkey Meat Market Development: A Strategy for Popularization and Consumption Growth." The project's main goals include consumer education initiatives, expanding the range of turkey products, and introducing turkey into the menus of social institutions.

Thus, the rise in turkey consumption in Russia is not just a temporary trend, but a stable one driven by changes in lifestyle and population preferences. Given increased awareness of the health benefits of this product and its availability, it can be expected that turkey will become a prominent part of Russians' diets.