According to analytics, the demand for MEAT and semi-finished products during this period increased by almost 2.5 times. During the first 10 days of May, the Russians ordered 67 tons of meat, including semi-finished products, kupaty, barbecue in marinade, etc.
The most common types of meat used in the preparation of barbecue for the mass consumer are pork and beef , they are also part of popular semi-finished products and marinated barbecue. The top three regions - leaders in the frequency of ordering meat included Moscow , the Moscow region and the Irkutsk region. In terms of the number of ordered products, the capital (21276 kg) and the Moscow region (18961 kg) are predictably leading , and St. Petersburg (7442 kg) takes bronze.
Traditionally popular with Russians is chicken and turkey shish kebab. Chicken and turkey meat, semi-finished products and marinated poultry skewers were more often ordered in Moscow, the Voronezh region and St. Petersburg . But in terms of sales, the top three leaders are the same: Moscow (42,809 kg), Moscow Region (40,068 kg) and St. Petersburg (21,193 kg).
“In general, the volume of orders for meat, poultry and semi-finished products from them turned out to be within our forecasts, so our assemblers and couriers successfully satisfied the requests of all customers of the service. The low demand in the regions of the Caucasus, where barbecue is an integral part of the national culture, can be explained: there is a rather high level of consumption of meat and poultry coming to the tables from private and subsidiary farms. We are glad that we were able to help our customers from all regions of RUSSIA celebrate the May holidays with dignity and plan to work actively in the future as well,” said Denis Nuzhdin, HEAD of marketing at Pyaterochka Delivery.
Least of all meat and poultry - a little over 30 kg - were ordered by residents of Vladikavkaz. Against the backdrop of growing demand for meat, the demand for meat gastronomy slightly fell: the reduction in the number of orders for goods from this category amounted to 3%. However, the demand for sausages and wieners, which are also often fried on the grill, barbeque or campfire, increased slightly, by 6%.