Labelmen have developed a new packaging design for sausages from the Cherepovets meat processing plant
Photo is illustrative in nature. From open sources.
The updated logo fully expresses the approach to the brand redesign - leaving what was good and giving it a new “sound.” In the center of the sign is a symbolic imagebull from the previous version of the logo.
The designers retained the recognizable silhouette, slightly modifying its plasticity - the image became more graphic and expressive. The circular layout of the writing also remained intact. To it were added the numbers of the year the production was founded - history and experience - important parts of the company’s identity. Modern fonts and a laconic color scheme completed the image of the expert company.
Labels for numerous products of the brand are built on the principle of a designer. Visual constants are set within the system: logo; 3 corporate colors; a pattern inspired by the image of Vologda lace - one of the iconic symbols of the region. The combination of these elements according to given rules allows you to formulate a recognizable brand image with the possibility of internal differentiation by product.
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