Yakovchits: Belarusian enterprises should master new tools to promote products

February 17, MINSK. Belarusian enterprises should master new tools to promote their products. This was stated by the Deputy Chairman of the concern "Belgospischeprom" Alexander Yakovchits food industry Food Prom Consulting, BelTA has learned.

"We are not unique in our approaches to the formation of a development strategy. There are no exclusively Belarusian tools that we use in the formation of marketing ideas, promotion of products - everything has long been invented before us: there is world experience, there are companies, including transnational ones, which are openly market of our country sell their products. Plus, no one is waiting for us with a loaf in foreign markets. Therefore, everything that our competitors use, including in foreign markets, we must study, own and apply. Therefore, the purpose of today's seminar is move further in understanding the tools that have already been created and use them in their work," said Alexander Yakovchits.

"In recent years, we have experienced a certain shortage of applied, practical events. Today, international trade and a tough competitive environment oblige each of our enterprises to be competitive, develop their sales skills, their marketing skills. We must understand that conditions will not become easier. In this regard every marketer, every DIRECTOR of an enterprise must be at the highest professional level today. And what the Belgospischeprom concern is doing today is a very important direction, this work is aimed at a specific result," BelCCI Chairman Vladimir Ulakhovich stated.

In turn, Vyacheslav Gorbachev, Deputy General Director for Commercial Affairs of the JV OJSC Spartak, said that the growth rate of the enterprise's exports in 2021 was 160%. The geography of countries is large - deliveries to RUSSIA, CHINA and Ukraine are in the lead. "A significant merit in this, including marketing tools. We launched a new product line called" Za Spartak! production is a very big bet, - he noted. - Being at this business forum, we want to find some new innovative tools for ourselves in terms of promoting and working with the product."

More than 20 enterprises of the confectionery, oil and fat, canning, ALCOHOL, SUGAR and other industries became participants in the food industry business forum Food Prom Consulting. The theme of the meeting is strategy, research, communications in modern conditions.

Experts in the field of marketing, investment and consulting will share with food manufacturers effective integrated solutions for promoting domestic products, features of the development and implementation of a company's development strategy, modern methods and cases of marketing research.

The forum program also includes presentations on brand development and features of working with bloggers.

Photo by the press service of Belgospischeprom