For fans of healthy eating and real milk. We tell you where to buy products from Mozyr dairy farmers in Minsk

Topic news If you are a fan of healthy eating and real MILK, but have never tried what the state enterprise "Mozyr Dairy Products" produces, be sure to visit its branded pavilion in the shopping center "First National Trading House". This dairy plant with an 80-year history occupies a worthy place in the market, and its employees know a lot about preserving traditions and modern technologies.
Without preservatives and additives
The quality of the product is primarily determined by the quality of the raw materials. it comes to the Mozyr production from trusted agricultural producers. About 300 tons of cow's milk are processed per day, and the lion's share of it is extra grade. Samples are immediately sent to the enterprise's laboratory, where they undergo a thorough check. Control is carried out on fifty microbiological and physicochemical indicators. As a result, only select milk is sent to the creation of products .
Another integral part of local dairy production is the maximum automation of processes. The influence of the human factor is minimized here. The team follows strict international production standards and hygiene norms. A striking example of this is the fully automated line for the production of crumbly cottage cheese. It has a granular structure and juicy taste due to the most gentle processing, as well as packaging in a modified gas environment.

Another example is the section for the production of dry milk products. Dry milk is obtained here by removing water using condensation and spray drying methods. Due to the high degree of asepsis, as well as the use of high-quality environmentally friendly packaging, the finished product remains fresh for a long time, and no preservatives are used for this. By the way, the packaging of dry milk is presented in a range, including 400 grams.
A variety of healthy products
Mozyr dairy professionals today produce more than 80 types of products. This is milk of various fat content, fermented milk products,sour cream , cream,cottage cheese and cottage cheese products, unsalted sweet cream butter , yoghurts, cottage cheese desserts, fermented milk drinks, powdered milk . They are presented under three brands: "Raduga Vkusa", "KRAINA MALAKA" and "Krepost Zdorovya". Moreover, the main part of the assortment is whole milk products , which are considered socially significant.

- For any milk processor, this is a low-profit area, - states DIRECTOR Valentina Nazarenko. - But feeding people with healthy products - primarily our fellow countrymen - is most important for us. We send 60% of our products to the domestic market. In order to balance economically, we achieve the required revenue volumes through the production of other products, primarily powdered milk, which we actively EXPORT . The

company's main brand is "Raduga Vkusa". It has long won consumer recognition. It unites more than 50 product names with traditional recipes and high-quality packaging. Among them is a line of sterilized and pasteurized products - milk, kefir, sour cream and cottage cheese, butter, yogurt, drinks based on whey and delicious cottage cheese desserts.
No less recognizable among consumers is the brand "Fortress of Health". This is the result of the efforts of real experts in the field of healthy nutrition. It combines a wide range of low-calorie food products and therapeutic and prophylactic fermented milk products that help maintain healthy intestinal microflora and improve metabolism.

But the trademark "KRAINA MALAKA" is a new product, which was not accidentally given a name in the native language. After all, everything Belarusian is associated with the highest quality by consumers both in our country and abroad.

I ask the director what she considers the highlight of Mozyr dairy production, its pride.

- First of all, I will name our exceptional desserts, - Valentina Nazarenko is convinced. - This is a line called "Na ura!", as well as our Greek yogurts, which are in great demand both on the domestic market and abroad. We intend to increase their volumes by modernizing the corresponding section of production, in particular workshop No. 1.
Another pride of Mozyr dairy workers is special kefir .
- We grow the starter for this fermented milk product ourselves, - explains the director. - Therefore, our kefir "Mozyrsky", as well as kefir in film under the brand "KRAINA MALAKA", are very popular with consumers. We have some partner companies in the Russian Federation that order only it, and in large quantities, having become its true fans.

It is quite significant that this year the company is applying for the State Quality Mark of the Republic of Belarus for the 2.6% fat Mozyrsky kefir in film and the Na Hurray! Vanilliny dessert. “

We would also serve kefir in a PET bottle, but we have only been producing it since 2023,” says Valentina Nazarenko. “And according to the terms of the competition, the product must be on the market for at least 3 years.”
Points of Joy
Where can Belarusians buy delicious Mozyr dairy products today? The company has its own branded retail chain. But these stores only operate in Mozyr, Yelsk and Gomel. As for MINSK, Mozyr dairy products can be found in the large retail chains Euroopt and Dobronom.

“We admit that it is difficult for us to work with large chains,” says Valentina Nazarenko. “First of all, because we produce mainly whole milk products. Since it is less profitable, we cannot always provide discounts.

The director of the enterprise shares plans for its development and modernization. By 2030, they intend to create new innovative products.
- The fact is that today our line for the production of dry milk is 100% loaded, - explains Valentina Nazarenko. - During the production process, a lot of skim milk is formed (skim milk obtained by separating milk fat. - Author's note). So far, we are not able to process it ourselves and sell it to other enterprises. But we would like to give up sales and use it as raw material for an innovative product. From an economic point of view, it is much more profitable to process it ourselves.
Rating - excellent!
Mozyr dairy products actively participate in domestic and international exhibitions and competitions. And every year they win prizes. Let's name a couple of recent victories. At the Prodexpo-2025 exhibition in Moscow, the enterprise received three gold medals at the tasting competition. Kefir and milk in PET bottles "Mozyrskoe", as well as processed cheese from cottage cheese "Slivochny" are recognized as products of the year for their exclusively natural composition, taste and HEALTH benefits. The title "Champion of Taste-2024" was awarded to milk and kefir TM "KRAINA MALAKA".
85% of the export of products of the state enterprise "Mozyr Dairy Products" goes to the Russian Federation. And these food products are known in 17 countries of the world, including Turkey, CHINA, Oman.
Elena KOZLOVSKAYA, photo by the author UNP 490419919