"Ryan" - the revival of the culture of healthy eating!

Rayyan is a brand of MEAT products with a certain philosophy and a focus on naturalness without dyes, preservatives, with strict compliance with the norms and requirements of the Halal standard and control of production points from production to retail.

it was important to refine the logo area, make it more visible on the shelf space, highlight the logo, make it more memorable. Develop visual packaging navigation that will help you read information faster, differentiate one type of product from another, and highlight the benefits of the brand and product.

It was important to convey to consumers the expertise and advantages of the Rayyan brand, to bring the key advantages to the front of the package.

The designers conducted a “Three Layers of Efficiency” audit of the current packaging, analyzed the entire line of sausages, and realized that it looks very motley. The only thing that united the SKUs within the line was the Ryan logo in the form of a crescent with a star, which the owners did not want to change because it reflected the brand positioning well.

In the new design, the agency's specialists tried to maintain continuity, but at the same time add visual techniques that can highlight the product on the shelf. The concept was chosen, in which the label has a diagonal construction, with a bright juicy logo, which is enclosed in a red hexagon. The image of Elbrus, its peaks and cows grazing in the meadow in the engraving technique creates a feeling of an idyllic picture and gives a reference to the place where the product is produced.

In the context layer, the designers also prescribe that these are meat products from the Elbrus region, so that the consumer can understand and appreciate the origin and a certain ecological environment. In addition, there is a large and noticeable Halal sign on the packaging.