Getbrand has redesigned the packaging of meat snacks "Myasnitsky Ryad"

Snacks are produced under the sub-brands Kabanos and Chorizotti. They are not included in the classic line, but the Myasnitsky Ryad brand must be present as a brand guarantee that this product is made by professionals in their field, by a company that has earned certain experience and reputation in the industry.

The current design did not stand out too much from the competition, the food zone was not large enough and tasty, the color scheme was dark enough, so the product was lost on the shelf, it lacked brightness and visibility. But in general, much was done at a good level, and GETBRAND designers made every effort not to lose existing sales volumes, but to move on to smooth growth.

In the new design, the agency's specialists introduced a division into two colors: dark blue and sunny yellow. The names Kabanos and Chorizotti are in large, narrow, conspicuous type. Above the name of the sub-brand, there is a new logo of Myasnitsky Ryad in the form of the letters MP, which are easier to see and read than the name as a whole. On a yellow background, there is a large appetizing food zone, which shows the product itself and the ingredients, plus there is an additional accent plate with differentiating flavors within the line.

The company systematically approached rebranding, competently integrating new products into the ecosystem for an audience that is not the main one for the company.