"Damate" and the online community "Peekaboo" launched a culinary project
Photo is illustrative in nature. From open sources.
In the game, any user can imagine himself as a professional chef and put together a delicious dinner of his dreams on his plate by combining semi-finished turkey, side dish and sauce. He is offered a choice of a variety of products from the line of the Indylight brand: oval cutlets "Homemade", oblong "Gentle", schnitzels "Appetitny" and "Rustic", round "Croquettes", meatballs and meatballs. Amusing hints with emphasis on the advantages of Damate products help the player to determine which cutlet or cutlet is the most delicious.
After assembling and decorating a plate-constructor, the Peekaboo user can share his achievement on social networks to demonstrate culinary skills, tell his followers about the game and involve friends in it.
Marketers of Damate note that such interactive projects for the audience of popular online resources help to increase brand awareness and encourage participants to actively consume products from its range.
Pikabu.ru is a community owned by Altair Media. Users of the resource independently publish thousands of unique posts on the site, and the votes of readers determine which of them are the most interesting. Today it is one of the most popular Runet sites: more than 3 million users read Peekaboo daily, that is, about 45 million people a month. The authors publish about 2500 posts a day with life hacks, life stories, recipes and expert materials on various topics.