Resumption of Poultry Production in Southeast Asia: Trends and Prospects

Factors Driving Growth:

One of the key factors driving the increase in poultry production was the challenges facing the pork industry, particularly in the Philippines due to outbreaks of African swine fever ( ASF ). These circumstances led to a decrease in pork supply, which in turn increased demand for alternative protein sources, such as chicken. Consumers became more focused on affordable and cost-effective products, which contributed to the growth of poultry sales.

Regional Features: The Philippines led the way in poultry production growth with a 6% increase. Vietnam

and Malaysia followed , with growth between 4% and 5%. These countries benefited from increased consumer spending and the increased availability of chicken, which in turn stimulated market demand. Importantly, increased domestic demand is also leading to increased imports, especially in net importing countries such as the Philippines, Vietnam, and Malaysia. Future Outlook : Poultry production in Southeast Asia is expected to continue growing at a 3-4% rate in 2025 . The Philippines will continue to lead the way with projected growth of 4 to 5%. Stable feed prices will be a key factor influencing the industry's future development. Controlled production expansion will be crucial for long-term success to avoid oversupply and price declines. Thus, Southeast Asia is on track for recovery and growth in poultry production. The impact of external factors, such as ASF outbreaks in the swine industry, as well as domestic economic conditions, create unique opportunities for the industry's development. it is crucial for producers to adapt to changing market conditions and seize opportunities for sustainable growth, which will allow them not only to strengthen their position in the domestic market but also to expand their EXPORT opportunities.