Depending on the specifics of the work, retailers usually face one or more types of return logistics :
at the initiative of the manufacturer/regulator/retailer; for service; after the end of the product life cycle; at the initiative of the consumer.Customers can issue a return before receiving the goods (for example, the delivery did not take place) or after IT (the size or quality did not fit).
The rational organization of reverse logistics for customers is part of a quality service and CVP (Consumer Value Proposition (value proposition for the customer) - the amount of benefits that the supplier promises the customer to receive in exchange for the corresponding customer payment. -). This is a powerful competitive advantage and an important argument for the client in favor of choosing a brand.
According to a study by Klarna, 84% of online shoppers cite a free and efficient return process as one of the arguments in favor of a particular retailer. However, the business has certain limitations, so you will have to find a middle ground between costs and ideal processes .
How does return logistics work in the retail market?