The leaders of the consumer market of Belarus were awarded for the seventh time

The winners of the Republican award "Consumer Market Leader-2021" were announced on December 15 in Belarus. The award ceremony took place in the capital's "President Hotel" and was held for the seventh time.

In 2021, more than 40 successful Belarusian enterprises operating in the consumer market of our country received the prestigious award. In addition, within the framework of the ceremony, the best heads of enterprises were awarded diplomas of business awards.

Among the winners are food, woodworking, light industry enterprises, manufacturers of medical goods, metal products, building materials, companies operating in the field of trade and services.

The economy of Belarus is developing, and innovation, efficiency and import substitution are the key to this movement forward. These three components have become the priorities of the Consumer Market Leader 2021 award. As the chairman of the organizing committee of the award, the HEAD of the Association of Small and Medium Enterprises Sergey Balykin, said in his welcoming speech, the organizers purposefully noted enterprises that "do not stand still, produce new products at the level of world standards and do it cost-effectively."

According to him, in recent years, the task of maintaining our own market has become increasingly clear on the agenda, because the same food imports have grown significantly since 2015, supplies from abroad and industrial goods are growing. Therefore, the organizers of the Leader of the Consumer Market award evaluated the work of companies primarily in the domestic market, which is becoming more important in a difficult period for the Belarusian economy. “It is in the promotion of domestic goods on the Belarusian market that we see the main task, it is our market and the Belarusian consumer that should become a priority for Belarusian enterprises,” stressed the chairman of the organizing committee.

Sergey Balykin also voiced the formula for success in a difficult economic situation. "Today, more than ever, the personality of a leader is important, because behind the success of an enterprise there is always a specific person whose contribution to the company's achievements deserves the highest appreciation," the head of the Association of Small and Medium Enterprises is sure.

One of these leaders is Tamara Chichiro, General DIRECTOR of MINSK Dairy Plant No. 1 OJSC, who was awarded the Leader of Management diploma, and the enterprise itself, which had previously been awarded more than once, received the Grand Prix of the award.

"Our enterprise continues to modernize - we have launched a new line of pasteurized and sterilized MILK, and today our production facilities allow us to process over 900 tons of milk per day and produce over 350 items. We have also increased the range of products that we were the first to produce in Belarus - glazed cheese curds, which occupy a special place in the assortment, for which they received this high award.

It confirms that the quality of our products is still high, and the consumer, whose needs we are trying to satisfy, prefers natural dairy products. I would like to note that the geography of sales of our products in the past year has increased, and today JSC "Minsk Dairy Plant No. 1" sells 48% of its products outside our country. The EXPORT potential of the dairy industry in Belarus is high, and every year we try to increase the volume of dairy products supplied abroad under recognizable trademarks, of which our plant already has six,” said Mikhail Snopkov, Deputy General Director for Production at Minsk Dairy Plant No. 1.

When the market is highly competitive and the consumer has a wide choice of high-quality products, the importance of the marketing component, attracting and retaining a buyer, increases, and this is not an easy task. One of the effective tools for creating a positive image, a factor that increases confidence in the manufacturer, is participation in the Consumer Market Leader award for enterprises. After all, people trust an independent assessment to a much greater extent than advertising messages.

The visual impact is also important, emphasizing the Belarusian origin of the product, which has become synonymous with a quality product. The fact that the winners of the "Consumer Market Leader" award get the opportunity to mark their products with a special sign, which is a stylized red rhombus, will help manufacturers in this, among other things. Elements of the Belarusian ornament, symbolizing success and prosperity, with the inscription "Leader" inscribed in the center, will highlight the products. Although there is one whose origin there is no need to remind, for example, the Pinsk Industrial and Trade Association Polesye OJSC. After all, the enterprise has long been recognizable and famous for its knitwear far beyond the borders of Belarus.

Thanks to this, the range of products has been expanded: we increased the linear density of the yarn, began to produce seamless knitwear. Today, our products have become fabric-like - production has reached a new level," Viktor Voytovich, General Director of the Pinsk Industrial and Trade Association Polesie, shared the achievements of the enterprise.

The Consumer Market Leader award was established by the Media Partner group of companies, which has been operating in Belarus for more than 15 years, with the support of the Association of Small and Medium Enterprises, Business Associations, Mass Media in 2015, at the same time the first presentation of the awards took place. Over the years, more than 150 Belarusian enterprises have become laureates of the award. Among them are not only the giants of our economy, but also small companies that feel confident in the market and occupy a prominent place in their segments. Among such enterprises, JSC "Golshansky Starch Plant" - like many winners of the award, has been awarded it more than once, which certainly indicates the consistently high quality of its products.

"In the year of the anniversary of the enterprise, which turned 125 this year, we are pleased to once again receive the Consumer Market Leader award, which we regard as an encouragement to our team. We managed to create a close-knit team at the Golshansky Starch Plant that produces high-quality products, and this is confirmed the fact that the warehouses of the enterprise are empty: all the starch produced by us is literally "off the wheel" sent to consumers.

The fact is that demand exceeds our supply, although we produce almost 3,000 tons of starch per year and are constantly increasing production. Almost three quarters of manufactured products - 73% - are exported to RUSSIA, Uzbekistan, Tajikistan. This volume could be even larger, but since we signed a contract with Belaruskali and shipped large volumes to Soligorsk, due to the lack of raw materials, we could not increase deliveries outside Belarus," the director of Golshansky Starch Plant JSC said about the success. Sergei Chudilovsky.

In total, 43 Belarusian enterprises operating in the country's market received the prestigious award "Consumer Market Leader - 2021". Among the laureates and owners of the Grand Prix of the award: State Enterprise "Dairy Hotel", OJSC "Babushkina Krynka"– managing company of the holding "Mogilev Dairy Company "Babushkina Krynka", JSC "Berezovskiy Meat-Packing Plant", JSC "Vitebsk MEAT Plant", JSC "Grodno Meat Processing Plant", JSC "Minsk Dairy Plant No. 1", JSC "Pinsk Industrial and Trade Association "Polesye" ", JSC "Polotsk Dairy Plant", LLC "GALTEYAFARM", JV "Kommunarka", JLLC "BELSIR", JV "KAMAKO PLUS" LLC, JV JSC "SPARTAK", Unitary Enterprise "Glubokoe Meat Processing Plant", Unitary Enterprise "Paper Factory" Goznak , CJSC "Agrokombinat "Zarya", OJSC "Golshansky starch plant", OJSC "Zhabinkovsky feed mill", OJSC "Lyakhovichi cannery", OJSC "Mozyr DOK", OJSC "Novogrudok Metalware Plant, Rogoznitsky Starch Plant OJSC, Slutsk Meat Processing Plant OJSC, Berestye Greenhouse Plant OJSC, ArsenalVideo LLC, KEMITREID LLC, Courageous Solutions LLC, Number of Luck LLC, SOOO " TsSP BZS", Wine and Vodka Factory "Kolos" OJSC "DORORS", OJSC "Pruzhany Dairy Plant" and other successful companies.Pruzhany Dairy Plant" and other successful companies.Pruzhany Dairy Plant" and other successful companies.

The award winners are determined by an expert council consisting of leading representatives of the business community, public authorities, the media and science.

Additional information about the event can be obtained, as well as by phone:

+375-17-282-53-62, +375-44-753-20-33

General information partner - Radio MIR