Consumer Market Leader Award: Companies with History and Newcomers in Business

Among the winners of the "Consumer Market Leader - 2024" award are both enterprises with more than a century of history and large manufacturers, as well as companies that emerged several years ago, but are confidently gaining momentum and are leaders in their market niche. Centuries-old traditions and new ideas Joint venture open joint-stock company "Spartak" is one of the largest and most famous manufacturers of confectionery and semi-finished products in Belarus. This year, the company, which produces more than 350 types of goods, celebrated its 100th anniversary. Numerous awards that Spartak received on December 19 were a wonderful gift. The confectionery factory, where there is a tireless search for ideas to create new delicious products, was awarded diplomas of the "Consumer Market Leader - 2024" award in the "New Product of the Year" nomination. Their "Spartak" received for bitter chocolate without added sugar with strawberries and hazelnuts, mini granola bar "NO sugar" cranberry and multigrains", as well as sweets without added sugar "Truffles". In addition, the company received the diploma "Stable Leadership" for high quality, sustainable development and business achievements. "We are very pleased to receive such valuable awards in the Year of Quality and our 100th anniversary. Our company celebrated it with several new products. "All of them were to consumers' taste, especially the dark chocolate noted by the organizers of today's holiday, as well as chocolate with collagen, which women will be delighted with," said Elena Peskova, leading specialist in coordinating work with clients at the Spartak confectionery factory. According to her, this year the company has been actively working both on the domestic market and on the external circuit, trying to gain a foothold in familiar markets and take its place in new niches. "In the coming year, our friendly team will make every effort to continue to delight our customers with new products and consistently high-quality products, as Spartak has been doing for a century," she summed up. Reviving the native village If the confectionery factory, which has long become a legendary domestic brand by which Belarus is recognized , has become a laureate of the Consumer Market Leader award more than once, then Lisunovskoye Ugoshchenie LLC from the village of Lisuny, Orsha District, has become a laureate for the first time. It is not surprising, because the company is on the market only two years. The history of the creation of this private company is very curious: several natives of a village in the Orsha district, having worked in the capital for more than fifteen years, decided to return to their native land. And they launched a meat processing plant in the agro-town of Lisuny. What is curious is that they did it with their own money .

















The successful start of the young company, which produces ready-made meat products and semi-finished products under the brand "Lisunovski Pachatunak", and the awards of the "Consumer Market Leader" award are far from accidental - the Belarusians who returned to their native lands had previously worked in similar industries.
"We are glad that we have been awarded high awards. I am sure that they will inspire the team (and we have created 60 jobs) to conquer new heights, and these prizes will not be the only ones. After all, although we are a young company, we are successful and developing in several directions," said Igor Efimov, chief technologist of Lisunovskoye Ugoshchenie LLC.
By the way, he received the "Business Leader" diploma for a reason, since he performs several functions.
"I am responsible not only for the quality of the products, I am also involved in the management of our company, finances, and development of the enterprise," he explained.
In addition, the company from the village of Lisuny was awarded the Grand Prix diploma of the "Consumer Market Leader" award in the "Meat Products" nomination. The organizers also noted "Lisunovski Pachatunak" for the production of premium "Balykovaya" sausage
, dry-cured pork product "Balychok Korolevskiy" and "Lisunovskiya" pelmeni. According to Igor Efimov, the "Consumer Market Leader" awards are the first prizes for successful work, and the company will continue to conquer the market, producing delicious pork and chicken products, and will expand its range, which already includes more than 20 types. Forgotten old on a new line It goes without saying that Belarusian dairy producers produce high-quality goods. For many Russians (and the market of the north-eastern neighbors is the main one not only for "milkmen"), the phrase "Belarusian products" evokes associations with delicious natural milk, sour cream, cheese, yogurt and cottage cheese. It was the latter that they decided to produce again in Postavy. After all, the winner of the "Consumer Market Leader - 2024" award, Postavy Dairy Plant OJSC, had been producing this product, which was the company's calling card, for several decades. But recently, in the regional center near the border with the European Union, as the head of the sales department Elena Antonovich said, the famous





cottage cheese production has stopped.
However, production was resumed in 2024 , moving it to Novolukoml, whose dairy enterprise was recently merged with the Postavy Dairy Plant.
"We have repeatedly received numerous requests to resume the production of cottage cheese in tubes, which consumers once loved. In February, we began producing and selling cottage cheese. Today, this product is supplied both to the Belarusian market and for export," Antonovich explained.
But soon, cottage cheese will also be produced in Postavy - all the necessary equipment that has been arriving for six months is already on the territory of the dairy plant.
"In the first quarter of 2025, we plan to install a new cottage cheese production line with a capacity of 6 tons per day in Postavy. This will be a completely new direction in the development of our enterprise," said the head of the sales department.
As for the main achievements of the outgoing year, according to her, they included victories at the international competition "Prodexpo-2024" in Moscow. There, Postavy residents (for the cheeses "Maasdam deLuxe", "Tygenhaus" and "Vilno") received three gold medals in the "Best Product" competition.
And at the gala ceremony of the "Consumer Market Leader" award, the "Postavy Gorodok" trademark was awarded the Grand Prix for a wide range and high quality of products, becoming the laureate of the award in the nominations "Dairy Products", "Cottage Cheese", "Cheese". Also, the director of the Postavy Dairy Plant OJSC Georgy Kosten
was awarded the "Management Leader" diploma . Fantastic export growth If the production of dairy products has long been a calling card of Belarus, then animal feed is just winning this right. And quite successfully: the open joint-stock company "Zhabinka Feed Mill" has significantly increased its presence in the Russian market, which accounts for the lion's share of the enterprise's export deliveries. It includes a plant for the production of compound feed for farm animals and birds, a line for the production of dry food for cats and dogs, a line for the production of compound feed for industrial fish farming, an elevator and a branded retail chain of stores. "Thank you to the organizers who noted our successes in the outgoing year. One of the main ones was the growth of export deliveries: in 2024, we achieved unprecedented results, increasing them sixfold," said Inna Gavrisyuk, head of the planning and economic department, about the impressive successes. This result was achieved primarily due to the supply of dry pet food to the Russian Federation. One of the components of success was thatthat dry food in Zhabinka is produced without the use of chemical dyes and flavors.






In addition, in 2024, the Zhabinka feed mill shipped its products to Kazakhstan and Kyrgyzstan, and also released several new products that were very well received by the market.
The company is one of the largest feed manufacturers among feed mills and a leader in the production of dry cat and dog food in Belarus.
The successful work of the enterprise was noted by the organizers of the "Consumer Market Leader - 2024" award with diplomas in the nominations "Dog Food", "Poultry Feed", "Cattle Feed".

Let us recall that the tenth anniversary ceremony of the Republican Award "Consumer Market Leader - 2024" was held on December 19 at the capital's "President Hotel". This year, 57 Belarusian enterprises and organizations became its winners.
Additional information about the event can be obtained on the website or by phone: +375 17 282 53 62 , +375 44 753 20 33. General

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