Belarusian enterprises present potential at food industry exhibition in Saudi Arabia

Photo by Belinterexpo May 21, MINSK . Belarusian enterprises present their potential at the food industry exhibition in Saudi Arabia. The Belarus. The Taste of Nature exposition is presented at the Saudi Food Show in Riyadh, BelTA learned from the Belinterexpo UP of the Belarusian Chamber of Commerce and Industry.

The world's largest international exhibition of food and beverages Gulfood continues its development in the industry projects of the organizers and founders of the exposition brand. Thus, the next key exhibition project in the calendar of events is the specialized event Saudi Food Show 2024 , dedicated to technologies and products in the food industry.

Saudi Arabia today is a country that demonstrates dynamic development thanks primarily to the implementation of the Vision 2030 strategic program, aimed at the economic transformation of the country from a state dependent on hydrocarbons into a developed high-tech society. The main focus is on tripling the industrial potential.

The Saudi Food Show exhibition, according to the organizers, is aimed at expanding the prospects of foreign companies in the region and popularizing the achievements of the food industry in the international arena in the format of a global exhibition exposition. This is the most global exhibition of food and beverages in the Middle East after Gulfood, uniting more than 1 thousand large companies of the food industry from 97 countries, strategic partners, and influential chefs on one exhibition site.

"The Belarusian exposition Belarus. The Taste of Nature is presented at the Saudi Food Show for the first time. Together with the organizers of the exhibition, the Belinterexpo company has formed a laconic presentation pool of participants from famous domestic enterprises of the dairy industry. it should be noted that the exhibition is being held for the second time, expanding the representative geography. Belarusian brands use the prospect and actively study the market opportunities, offer unique products of their own production and form a partnership portfolio for the coming period within the framework of meetings and negotiations with foreign representatives," noted Natalia Kurash, DIRECTOR of the Belinterexpo Unitary Enterprise of the Belarusian Chamber of Commerce and Industry.

The Belarusian side is demonstrating a wide range of dairy products, including dry MILK, assortment cheeses and desserts, especially for the exhibition. The products of domestic manufacturers are in particular demand in the region, confirming the high level of quality taking into account the requirements of the Middle East market.

Thus, at the Saudi Food Show, OJSC Slutsk CHEESE FACTORY presents a line of lactose-free dairy products, elite cheeses with ginger, chia seeds, safflower petals, black and white truffles, frozen curds of the Kletskaya Krynachka and Yas Belous brands, as well as an innovative product - A2 milk , which contains milk protein type A2 and does not contain beta-casein A1.

A wide range of products is presented by one of the leaders of the dairy industry of Belarus, the company OJSC "Molochny Mir" , including elite hard cheeses "Parmesan", "Maasdam", "Gorodean", cheese with black truffle, natural milk, natural cream and whipping cream, frozen curds "Gorodean", dry (skim milk, including instant and low-temperature) and innovative (whey protein concentrate 80%, dry skim milk instant low-temperature) products. The share of EXPORT deliveries of the enterprise to the international market is more than 65% with the volume of raw material processing of about 660 thousand tons per year.

The leading industry enterprise OJSC "Milkavita", whose product portfolio includes more than 150 items, offers packaged liquid milk and cream with long shelf life, butter , dry milk products with improved characteristics of solubility and temperature treatment. Saudi Arabia is one of the main partners of the enterprise.

During the international exhibition Saudi Food Show, the organizers have planned presentations of promising startups and innovators in the field of public catering, including practical seminars and negotiation platforms with the participation of representatives of the Belarusian side.