Bolshoi-style pavilion, master classes, regional days. What will surprise Belarus at the import exhibition in Shanghai?

Photo "Belinterexpo"

October 28, MINSK . Belarus will take part in the 6th CHINA International Import Expo , which will be held from November 5 to 10 in Shanghai. In recent years, due to quarantine measures, the Belinterexpo exhibition company organized the national exposition of Belarus in a hybrid format - online and with the presence of volunteers at the stand. But already this year, all Belarusian enterprises are preparing to present in person the country’s EXPORT potential - from industrial products to cultural programs. DIRECTOR of Belinterexpo BelCCI Natalya Kurash told a BELTA correspondent about the features of the Belarusian country pavilion and the effectiveness of offline negotiations.

Every year, Shanghai hosts the largest exhibition event in the world - the China International Import Exhibition. it is held under the patronage of the President of the People's Republic of China, Xi Jinping. The purpose of the exhibition is to create a platform for international cooperation, stimulate the attraction of imported goods to the Chinese market, and strengthen economic ties between China and other countries.

Despite the period of CORONAVIRUS restrictions, last year about 2.8 thousand companies from 127 countries and regions took part in the exhibition, including from Belarus, Belgium, Brazil, Germany, Kazakhstan, RUSSIA, Serbia, the usa, France, South Korea , Japan. The number of visitors to the exhibition exceeded 460 thousand people. The national exposition at the exhibition in 2022 was presented in virtual and in-person formats. 27 organizations from the food industry, logistics, science and education took part in the Belarusian exposition.

This year, more than 150 countries are expected to participate, representing the regions of Asia, Africa and Europe. Belarus will show its best achievements with a national exposition in a large-scale country pavilion, as well as in commercial pavilions. The Belarusian country pavilion at the exhibition will be located next to the pavilions of China , Russia, and Uzbekistan. “We will be represented in four commercial pavilions. There will be separate stands where enterprises will demonstrate their products to potential partners,” noted Natalya Kurash.

What Belarus will present in a large-scale country pavilion

According to Natalya Kurash, the right to build a stand in the national country pavilion is not granted to all exhibition participants. “Not everyone has such an advantage - only about 60 countries from Asia, Africa, America and Europe will be represented in it. Nevertheless, the Chinese side granted Belarus this right,” she said.

Every year, the theme of the Belarusian stand is chosen based on national characteristics in order to attract as many people as possible. This year it will be decorated in the style of the Bolshoi Theater of Belarus. There will be performances by opera soloists and musicians from the Bolshoi Orchestra. “China is very interested in opera and ballet, so we came up with this feature to attract Chinese tourists and they could get acquainted with our culture by coming to creative performances. The pavilion will also have interesting lighting solutions, including holograms,” explained the director . ” Belinterexpo".

The official opening of the Belarusian exposition is scheduled for November 5. After the performance of the Bolshoi artists, the stage will turn into a light-filled podium, where fashion collections of Belarusian designers will be shown - flax products and natural fur products will be shown by the organizations of the Bellegprom concern and Belkoopsoyuz. “A very bright show is currently being developed. It will intersect with the musical program and the main elements of ballet,” added Natalya Kurash.

Photo "Belinterexpo"

Thematic days of the regions of Belarus will be held in the country pavilion. “The Brest region plans to show itself most actively at the regional days. On November 6, throughout the day for the five provinces of China, the Belarusian region will make a large business program, including a presentation of business, enterprises, investment potential. Issues of HEALTH care, education, medical tourism. The Brest region will also bring its folk group, which will surprise Chinese guests,” said the director of the exhibition enterprise.

The thematic day of the Vitebsk and Grodno regions is scheduled for November 7. Among the invited guests of the Vitebsk region there will be representatives of four provinces with which the northern region has signed agreements and memorandums of cooperation. The parties maintain contacts in science, technology, trade, education, healthcare, sports and others. The Grodno region presents trade, economic, investment, cultural and tourism potential for three invited provinces. It is also planned to sign bilateral documents and taste Belarusian products.

On November 8, Gomel Region Day will be held. Chinese partners will be presented with the trade, economic and tourism potential of the region, and the products of exporting enterprises and investment preferences of the Gomel-Raton FEZ will be presented.

More than 70 participants were announced. Belarusian companies in commercial pavilions

And yet, the main thing for business is business , continued Natalya Kurash. “The country pavilion is made more for tourists. Ordinary citizens come there. Commercial pavilions are busy inviting buyers, retail chains, and manufacturers. All professional world business will be gathered at these pavilions,” she noted.

According to the director of Belinterexpo, the largest part of Belarusian exhibitors will be gathered in the Food and Agricultural Products pavilion. “Food is in great demand. The entire line of dairy, MEAT, confectionery products, alcoholic and non-alcoholic drinks and everything related to food will be presented there. A tasting of Belarusian dishes will also be organized,” said Natalya Kurash.

The line of popular Belarusian food products in this pavilion will be presented by more than 30 companies, including well-known enterprises that are part of the Belgospischeprom and Brestmyasomolprom concerns. Chinese visitors and exhibitors will be able to enjoy a variety of Belarusian delicacies, including cheeses , MILK , glazed curds, ice cream , meat products, chocolate, alcoholic and non-alcoholic drinks. New for the Chinese market will be specially developed candies made from powdered milk, as well as five types of dark chocolate from the Kommunarka confectionery factory. In the pavilion, visitors will enjoy presentations, tastings of products, alcoholic and non-alcoholic drinks, as well as vibrant shows with master classes on preparing dishes of national Belarusian cuisine from the famous chef Anton Kalenik.

Visitors to the exhibition will be able to get acquainted with scientific and technical achievements and innovative developments from the petrochemical and industrial sectors in the High-Tech Equipment and Information Technologies pavilion.

The Consumer Goods pavilion will feature textile products, including fur and linen products. For the first time, the Merch of the First brand will be presented on the Chinese market. The collection includes jumpers, bikes and sweatshirts with exclusive quotes from the President of the Republic of Belarus.

Belarusian participants will demonstrate exchange, customs, educational and logistics services, developments of domestic educational and scientific institutions, as well as the potential of the country's free economic zones in the Trade in Services pavilion. “The traditional joint stand will be presented by the National Academy of Sciences, the State Committee on Science and Technology and the Ministry of Education. They will show their services in terms of education, development, and innovation,” explained Natalya Kurash.

More than 70 participants have confirmed their presence at the 6th China International Import Expo.

About the benefits of full-time participation

Participation in the exhibition is not limited to just the presentation of products, but allows you to establish promising business contacts with foreign partners, since among the many visitors there are potential clients, such as professional buyers, online stores, wholesale buyers and processing enterprises.

“This is the most popular exhibition in China. We hope that this year nothing will prevent enterprises from flying in and getting acquainted after a long pause,” noted Natalya Kurash.

In-person exhibitions are more effective than those held online or with a limited number of participants, the director believes. “Last year, many enterprises participated in the exhibition semi-absentee. They found some employees in China and were in constant online communication with them to promptly resolve all issues with partners, but this is not at all the same as personal communication. We hope that the exhibition will give significant results. Many enterprises are already working on issues of cooperation with Chinese importers, but at this event there will be representatives from all countries of the world. Nothing prevents us from holding negotiations with other exhibitors," she said.

BELTA.