"We need a marketing approach." Expert on the production of powdered milk sweets in Belarus

August 6, MINSK . In the production of powdered MILK sweets according to a Chinese recipe, it is necessary to use a marketing approach. Georgy Grits, professor, candidate of economic sciences, expressed this point of view in the project "In the subject" on BelTA's YouTube channel.

Earlier, Deputy Prime Minister Leonid Zayats told reporters that President of Belarus ALEXANDER LUKASHENKO set the task of mass-producing Belarusian sweets according to a Chinese recipe by the end of this year. "Diversity in the nomenclature is good. In addition, these sweets are interesting from the exotic point of view. These are very unusual products . Powdered milk in Belarus is one of the EXPORT -oriented products . This is a liquid product. If it is sold, we can sell it and in another form with a higher margin, for example, in the form of sweets," said Georgy Grits.

At the same time, the production of sweets from powdered milk should also be approached from a marketing position. "The Deputy Prime Minister also spoke about this at a meeting with the President. This year, Belarusian enterprises produced an initial batch of these sweets. They look like ascorbic tablets. But such a product should be attractive to children, so it is necessary to include a marketing approach," the expert believes. .

According to Georgy Grits, for the production of sweets, it is necessary to work out the recipe, appearance, and determine sales markets. "If we are talking about the Asian or African markets, then you need to understand that they have their own specifics. It is necessary to determine who will buy products and in what volumes, what their appearance will be. This is a really interesting project, but there is no need to rush here ", he concluded.

The project was created at the expense of targeted collection for the production of national content.