Glubokoe IWC refocused whey sales on China

September 1, Vitebsk. In January-August this year, OJSC Glubokoe Milk Canning Plant supplied whey worth $2 million to China , and now almost the entire volume of this raw material goes to this export market. This was reported to a BelTA correspondent by the head of the department of the enterprise Elena Lavrinovich.

"Gluboksky MKK" began to explore the Chinese market last year. The company was looking for a new export direction to get away from dependence on the Russian market, as well as to increase income. The redistribution of forces proceeded systematically and gradually. Nevertheless, the supply of whey to China this year has grown significantly compared to the same period last year. “During 8 months of last year, demineralized whey worth $174,000 was supplied to the Chinese market, this year products worth $2 million were sold. In China, they prefer raw materials, canned food and deep-processed products, in this country they are reluctant to take because of other gastronomic preferences. the company produces whey all year round, on average it produces about 800 tons per month, and almost all of it goes to the Chinese market," said Elena Lavrynovych.

She added that they have already sold the amount of serum that was announced for October. The plant's capacities make it possible to increase the production of a valuable product, but so far there are questions about the volume of raw materials for production.

Insignificant batches of milk powder also go to China, but to a greater extent for a variety of assortment. This year, trial batches of sweetened condensed milk, a delicacy loved by adults and children in Belarus, went to Malaysia. The company hopes that this will be the first step into the Asian market. Also, the company began to develop the Japanese and Vietnamese markets, where they shipped several batches of a popular product - whey. The plant has concluded contracts with companies - the largest traders, whose branches are located all over the world, so the products under the brand of Glubokoe IWC will systematically conquer the foreign market in all directions.