Over the year, Russians’ trust in the Russian organic label increased by 3%.

According to Roskachestvo, in the first six months of 2023, Russians’ awareness of organic labeling increased by several points. Thus, in December 2022, 66% of the citizens surveyed did not know any of the existing organic marks, both Russian and European, and as of June 2023, this figure dropped to 57%, according to a report reviewed by sfera.fm.

Every fifth person recognizes the Russian organic labelRussian (21% of respondents) - this is 4% higher than in December last year. Russians' trust in this sign has also increased - now 73% of Russians trust it, whereas a year earlier only 70% trusted it. At the same time, the percentage of Russians who trust the American USDA Organic label decreased by the same three percentage points - from 80% to 77% of respondents.

Experts from Roskachestvo point out that the increased recognition of signs of organic products and trust in Russian-made organics indicates the demand for these products among Russians and potentially means an increase in the consumption of organics in the country.