VKUSVILL launches its own plant-based meat for vegans

As part of a partnership with the plant protein producer Partner-M, popular thanks to the Greenwise brand, analogues of chicken and beef meat will be created based on a mixture of soy and wheat protein, as well asPea protein based tuna .

This decision is due to the growing interest in vegan products: in 2024 , sales of frozen vegan products increased by 20%, and during Lent, sales tripled compared to the previous year. The new product line will include three types of plant-based meat: chicken fillet, beef and tuna. Given the growing popularity of plant proteins on the Russian market, VkusVill is seeking to maintain its position by expanding its own production. The dates of the new products appearing in stores and the volume of investments have not yet been disclosed, but the company is already planning to make plant-based meat available to a wide audience.