VkusVill reports a 9% increase in vegan product sales ahead of World Vegan Day.

All products are developed with clean ingredients and customer expectations in mind, and stand out on store shelves thanks to green packaging and appropriate labels. To simplify selection, a "Vegetarian and Vegetarian" section has been created in the mobile app and on the website, where products without animal ingredients are marked with a "green leaf" symbol.

Amid the trend toward reduced consumption of animal products, there has been a noticeable increase in demand for alternative products. Popular vegan products include: hash browns, mango-passionfruit panna cotta, mango-passionfruit sorbet, "Pomegranate-Raspberry" coconut frozen dessert, "Classic" plant-based sausage, andChicken-flavored "not-meat" cutlets .

The company also announced an expansion of its vegan dessert range and new products in the plant-based milk and cheese categories, as well as a refreshed packaging design.