The high popularity of meat in Spain: a return to tradition

Fresh MEAT tops the list of Spanish preferences.

At the same time, the growing popularity of fresh meat deserves special attention. Consumption of fresh meat increased by 3% compared to the previous year, indicating a growing consumer desire for quality and natural meat. This trend may also be due to increased awareness of the HEALTH effects of processed meat consumption .

Beef , pork and chicken: leaders of the meat market

Among the different types of meat, beef , pork and chicken remain the leaders of the Spanish meat market. These types of meat account for about 75% of total fresh meat consumption. Chicken meat is the most in demand, followed by pork and beef.

Growing popularity of poultry

In recent years, there has been a noticeable increase in poultry consumption in Spain. This is due to factors such as availability, relatively low cost and recognition as a lean and healthy meat. The increased demand for poultry is due to growing consumer awareness of animal health and welfare issues.

The impact of high inflation on the choice of meat products

However, high meat consumption in Spain does not mean that all segments of the population have equal access to meat products. This is partly due to high inflation, which affects the purchasing power of consumers. In this regard, there is a tendency to switch to more affordable types of meat, such as chicken and pork, as well as a rejection of expensive products with high added value.

Increased meat consumption in Spain in 2023 demonstrates the Spaniards' continued commitment to the traditional meat diet. The growing popularity of fresh meat, as well as the increase in poultry consumption, indicates a growing desire for healthy eating and more informed meat choices. Despite the challenges associated with inflation, Spaniards continue to value high-quality and natural meat, which contributes to the sustainable development of the meat industry in the country.