In Russia, there is a decrease in the overall demand for products on the Internet

These are the figures compared to the same period last year. At the same time, offline purchases in traditional stores and malls increased by 26%. Online trading accounted for only 44% of the total basket. The average amount of an online purchase today is 1,299 rubles, which has decreased compared to 2022 (1,490 rubles).

Experts have compiled the top 10 most popular products in online shopping, including water, crab sticks, cakes, pastries, tea, coffee, chicken , SUGAR , SALT , sweets, eggs , fresh and frozen fish.

The conclusion is sad. Everywhere online sales are so-so. This may be due to the return of Russians to the markets and supermarkets after the abnormal growth in online demand for FMCG products last year.

it is important to note that while some products have become more popular online. In particular, consumers are showing more interest in fresh produce such as pomelo, nectarines, pineapples, blueberries, corn, lingonberries and plums. In addition, sales of superfoods, as well as ready meals for school, are on the rise.