Online food sales grew 2.5 times in the first half of the year

According to the results of the first half of 2021, online food sales increased by 2.5 times, mainly due to Moscow and St. Petersburg.

According to a study by the Data Insight agency, which specializes in the e-commerce market, in January-June, 118 million orders were placed in Russia for a total of 149 billion rubles. On an annualized basis, their number increased by 268%, while online sales increased by 174%.

The first place in the product segment of the e-commerce market in terms of sales was taken by the VkusVill retail chain with a share of 14%, the second by SberMarket, and the third by Samokat. Following them, the positions in the top ten were distributed in the following sequence: Delivery Club, Wildberries, Yandex.Lavka, Ozon, Pyaterochka Delivery, Utkonos and Perekrestok Vprok.

70% of online retailers in the grocery segment are registered in Moscow and the Moscow region, 12% in St. Petersburg and the Leningrad region, and about the same number is in other regions of the European part of Russia.

The Ministry of Industry and Trade announced the stability of food prices 

In a commentary on Delovoy Peterburg's material, Sergey Lishchuk, managing partner of the consulting company Retail4You, said that now many regional retailers are noticing a decrease in the number of online orders. In Russia, there is no unambiguous trend when a consumer who appreciated express food delivery services during the pandemic became their regular active user. This is due to different phases of market maturity in the regions.