
Millionaire blogger Eldar Dzharakhov wrote the song “I Fry on Light”, which will become the commercial sound of the Indylight brand on the TIKTOK social network.
For the first time in the world, the Damate group of companies has launched a commercial sound that can be used by all authors of short videos on TikTok without exception. The download function was developed specifically for the corporate account of the Indylight brand.
Previously, only account holders, such as news outlets, famous artists, and other influencers, could upload audio to the public library. Commercial accounts were offered only a limited set of licensed hits.
The expansion of the functionality makes it possible to create tracks under which any user can place their video. For the “grill activation” function, a video was recorded by Eldar Dzharakhov, one of the most popular bloggers on TikTok with 4.7 million subscribers and 120 million likes. For the brand team, this is a way to attract the attention of a younger audience, increase product awareness and customer loyalty.
In addition, 10 million-plus bloggers will be involved in the grill activation, who will record videos with their favorite recipes for cooking homemade turkey MEAT dishes under the Indylight brand.