US Broiler Market Outlook Week 2, January 12, 2026

The key story is the phenomenal growth in sales volumes across most categories (especially +92% for drumsticks), indicating a massive return of shoppers after the holidays and the restoration of supply chains. Retail and food service are actively restocking after the holidays. This is a strong fundamental signal justifying price increases.

The market is in a strong bullish phase. The 2025 low is far behind us. The main drivers are the rebuilding of retail inventories and robust consumer demand. If sales volumes remain high (at least at the level of the first week), prices will continue to rise. Breast and fillet will likely remain the index's growth drivers. The expected target level for the next 1-2 weeks is 123-124.

 Price dynamics and sales volumes of broilers

Average weighted price of broilers by region

Region

Average price, cents/pound

Sales volume (thousands of pounds)

Week 1

Week 2

Weekly growth,%

Week 1

Week 2

Weekly growth,%

Oriental

118.70

120.87

1.8%

4,654

4,673

0.4%

Central

102.06

103.52

1.4%

2,798

3,009

7.5%

West

137.87

139.56

1.2%

3 175

3,200

0.8%

Chicken cutting price dynamics

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