Chicken Meat Demand in the EU: Trends and Forecasts for 2024-2025

Chicken MEAT continues to play an important role in the European diet, and its popularity appears to be growing. According to a report from the United States Department of Agriculture (USDA) Global Agricultural Information Network (GAIN), chicken consumption in the European Union is expected to grow by 1.6% in 2024. This confirms the trend observed in recent years, with chicken meat becoming one of the most preferred sources of animal protein in the region.

Reasons for the growth of chicken meat consumption

The main driver of the growth of chicken meat consumption in the EU is demographic growth. The increasing population, as well as the influx of migrants, in particular 6 million Ukrainian refugees, are expected to have a significant impact on demand. Migration from the southern hemisphere also contributes to the increase in consumption, as many of the new residents prefer chicken meat, which is more affordable compared to other types of meat.

Chicken meat is generally less susceptible to fluctuations in food prices and inflation, making it an attractive choice for consumers, especially in times of economic instability. While many low-income families are cutting back on animal protein by switching to cheaper carbohydrate-rich foods such as bread and pasta, chicken remains an affordable alternative.

Popularity of Chicken in Catering

Chicken is particularly popular in catering establishments, especially in countries such as Germany . This is because it has fewer religious restrictions compared to beef and pork, making it a versatile choice for a variety of menus. With Europe becoming increasingly multicultural, restaurants and cafes are increasingly including chicken dishes to cater to the needs of different groups.

Changes in Consumer Preferences

According to market research, there is a trend to replace more expensive meats such as beef and pork with chicken. This is due not only to price factors but also to changing taste preferences. In recent years, there has been a growing interest in cheaper parts of the chicken such as legs and wings, which has also contributed to an increase in overall consumption. These cuts of meat are becoming increasingly popular both at home and in restaurants, where they are used to prepare various dishes.

Forecasts for the future

Demand for chicken meat in the EU is expected to continue to grow in 2025, with consumption increasing by 0.5%. This confirms long-term trends related to changes in demographics, economics and consumer preferences. Importantly, chicken meat not only meets the population’s need for an affordable source of protein, but also becomes a symbol of diversity and adaptation in a changing society.

Chicken meat will remain an important element of the European food market, and its role in consumers’ diets is likely to increase.