Switzerland: Meat industry strengthened by last year's challenges

On June 2, 2023, industry representatives gathered at the Proviande General Assembly in Schönenberg an der Tour in Thurgau. The Chairman of the Board of Directors, Dr. Markus Zemp, in his opening remarks underlined the dynamism that has characterized the MEAT market in the past year. In the summer, too many cows were brought to market in a short time due to drought and consequent lack of feed. However, thanks to the special efforts of the entire industry, all animals found a buyer even in the shortest possible time. The tense situation in the pig market that the meat industry faced in the fall was successfully eased thanks to a quick response at all levels of the value chain, as well as from the federal government. Pleases the industry and the stability of the meat market.

Climate goals, security of supply and balanced nutrition for a consistently healthy population are just some of the issues that will shape the future of the meat industry. With the revision of the corporate strategy by the board of directors and management and the adoption of a roadmap for 2022-2025 with strategic areas of action in the areas of sustainability, animal welfare and nutrition, the Proviande Association has laid the foundation for the continued success of the industry.