"Samokat" spoke about the growth in demand for products from vegetable milk, meat and fish

Samokat customers ordered about 9,000 items from the Startup Shelf section, Inc. reported. in company. Within the framework of this project, 38 plant-based MEAT products were available for order, which the company selected together with the Association of Alternative Food Producers (AAFA).

Elizaveta Emmert, DIRECTOR of Communications at Samokat, noted that the experiment showed how interested the residents of Moscow and St. Petersburg are in alternative products. The most popular products (19 products) are already included in the permanent assortment of "Scooter". In Moscow, vegetable meat and caviar turned out to be the most popular, and in St. Petersburg , alternative dairy products.

The regular assortment already includes Greenwise vegetable cutlets, GreenFish Agama alternative salmon, as well as Europrom seaweed caviar.

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“Such initiatives allow new producers of alternative products to get closer to the consumer and collect all the necessary information to further improve their products,” Artem Ponomarev, co-founder of the Association of Alternative Food Producers, commented on the result of the experiment.