Reftinskaya poultry farm is expanding the food market under the PervaFood brand

PervaFood cream chicken pastes and cream soups are already sold in X5 Group retail stores “Pyaterochka” and “Perekrestok” in Moscow, Saratov, Orenburg, Lipetsk, Belgorod, Orel and other cities in the Central and Volga Federal Districts of RUSSIA.

Manager DIRECTOR Ural Agro-Industrial Group LLC Irina Makarova recalled that in October last year, at the start of the production of cream soups and main courses and cream pastes under the PervaFood brand, the holding’s management announced its intention to develop the market outside the Sverdlovsk region - throughout Russia and the CIS countries. 

Since then, UralAgroGroup has entered into contracts for supplies to 11 major cities in Russia, including Moscow. And today you can buy PervaFood products via the Internet not only throughout the country, from Kaliningrad to Vladivostok, but also in neighboring countries - Kazakhstan and the Republic of Belarus.< /span>

According to Irina Makarova, the capacity of the Reftinskaya poultry farm and the marketing potential of the PervaFood brand are sufficient for further expansion of the territory of presence. The demand for semi-finished and ready-made meals is growing. Despite the many offerings in these categories, most product samples have an industrial look and roughly the same taste, and anything that stands out from the mainstream is noticeably more expensive, she noted. The PervaFood brand team focused on the balance of quality (a restaurant in your home) and price to overcome the contradiction.

To launch the PervaFood line last fall, UralAgroGroup, after a major overhaul in one of the previously abandoned workshops of the Reftinskaya poultry farm, installed a set of high-tech equipment worth almost 14 million rubles, and the total amount of investment in the project at the time of launching the new production site was about 20 million rubles.