Premium beef could find a good market in Brazil

American experts expect Brazil to be a good market for premium beef. Despite the covid-19 crisis , last year the South American country increased its imports of premium beef by 26.3% compared to 2019. This may come as a shock, since Brazil is the second largest producer of this type of MEAT in the world, but most of the production. exported to Asian markets.

The main exporters of this type of product to Brazil are Paraguay, Argentina, Uruguay, Australia and the United States . Brazilian ranchers are attentive to their national premium market and will inevitably participate and compete with these countries at some point. However, they still need to adapt local production to achieve the quality required in this demanding market.

The potential of the Brazilian beef market is also being explored by European producers as the EU increased exports by 1.8% last year despite the economic downturn. Growth was particularly strong in high value-added markets. In line with the European Commission's latest short-term forecast, overall EXPORT growth is expected to continue (+1%) in 2021, constrained by limited domestic availability and economic uncertainty.