Consumers in the US are interested in the traceability of meat products.

The study explored the importance for consumers of transparency in the supply chains of animal products (MEAT, fish, eggs and dairy products), as well as their opinion about the impact of this factor on animal welfare and production sustainability. Transparency meant the ability to track the movement of food and its ingredients through the supply chain. In addition, the company analyzed the willingness of consumers to pay more for products labeled as transparent.

In total, representatives of the company interviewed 1 thousand consumers in the United States. Of these, 66% reported that transparency for livestock products (meat, fish, eggs and dairy products) is extremely or very important. Among the reasons most often called a healthy diet. At the same time, more than half of the respondents said they were ready to pay 5% more for information about the conditions in which animals were raised and kept. According to thepoultrysite.com, most of these respondents are educated middle-aged men.

Also, about 60% of those surveyed attach great or great importance to environmental sustainability and animal welfare.

MSD Animal HEALTH has a DNA TraceBack platform that tracks production against a DNA sample. As part of the program, a DNA sample is taken from each animal at slaughter and assigned a unique barcode number. By this number, you can trace the movement of meat throughout the supply chain (down to individual pieces of meat served in restaurants).