A St. Petersburg chicken supplier working with Magnit and Verny has declared bankruptcy

According to Kontur.Fokus, in 2023, NPK's revenue amounted to 680 million rubles, and net profit - 1.2 million. For comparison, in 2022, revenue reached 532 million rubles with a profit of 3.6 million. Ekaterina Antipenko, HEAD of dispute resolution practice at the law firm NA Legal, comments that bankruptcy is usually initiated by creditors, although in this case the initiative comes from the company itself. Since December 2024 , several lawsuits have been filed against NPK, but the amount of claims does not exceed 10 million rubles, and the company is not even involved in the litigation.

According to the accounting report, the company's debt to creditors is approximately 250 million rubles, and the number of creditors is 55. Independent consultant Mikhail Lachugin notes that despite the presence of products in large chains such as Magnit and Verny, the manufacturer was not widely represented on the market.

There are many negative reviews among consumers about the product under the brand "Not Just Chicken", concerning its appearance and quality. In 2024, "Public Control" reported the detection of salmonella in the semi-finished product "breast fillet" of this brand. Lachugin adds that there are large producers of chicken MEAT on the market, so there should be no problems with supply. Too long to cook products are becoming less popular among consumers, which contributes to an increase in the production of semi-finished products.