Prospects for global poultry markets in 2024 – Rabobank

Here are some key points from the Rabobank report:

Demand Recovery: A shift is expected from consumer focus on prices to a recovery in demand for value-added poultry and increased foodservice demand.

Operational Challenges: Feed costs are down 15-25% from 2023 levels, but global feedstock prices appear to have reached their lowest point due to various factors including geopolitics and weather events.

Trade Flows: Potential distribution issues due to geopolitical tensions could impact global trade through rising costs and delayed shipments.

Avian Influenza (AI): Risks will shift to the Southern Hemisphere and countries such as Brazil and Thailand will be closely monitored due to their role in global market conditions and trade flows.

Market Growth: The market is projected to grow between 1.5% and 2%, a sign of recovery from the 1.1% growth rate in 2023.