Sales of sausages at SberMarket grew by 66% in 2022. The leader was the products of the company Abi

At the end of 2022, sales in the category "sausages" through the SberMarket online delivery service grew by 66%. The sales leader was the products of the Abi company (brands Vyazanka, Bavarushka, Starodvorye, Goryachaya Shtushka and Vigorous Soot) with a share of 15.4%.

According to the results of the last year, sales of Abi branded sausages through SberMarket increased by 75%. All brands of the Abi company showed positive dynamics, and the products of the Vyazanka brand became the sales leader, demonstrating a sales increase of 78.4% compared to 2021.

Denis Martasov, Abi Marketing Department Director:

“In 2022, the Abi team did a great job of increasing their presence in the e-grocery market. We constantly monitor the trends and trends of online food trading. Of course, it is important for us to focus on the leaders in this industry and take first positions on the leading platforms. Throughout 2022, in the sausages category in the SberMarket online delivery service, we occupied a leading position, having increased our share in December against January by 1 percentage point in a highly competitive environment. This result indicates the right choice of strategy and promotion tools that we use on the Sbermarket platform.”
     
“Today, the portfolio of the SberMarket advertising platform includes more than 70 promotional tools. Every day we are technologically developing and expanding media opportunities for our partners. The advertising campaign with Abi showed outstanding results, including through the use of effective promo formats: a nominal category and advertising banners in a mobile application. In addition, Abi use one of our analytical products "category audit". Thanks to this tool, our partners can follow detailed information about sales and track any changes in the category for any retailer, city or brand,” says Lyudmila Marlye, DIRECTOR of the SberMarket advertising platform.


SberMarket is delivery from #1 stores in Russia*. The service delivers groceries, medicines, cosmetics, goods for children, pet supplies and much more in more than 160 cities from Kaliningrad to Petropavlovsk-Kamchatsky.
*SberMarket (Instamart Service LLC) is the leader in its segment in RUSSIA in 2022. The service ranks 1st in terms of turnover among online grocery stores based on the industry survey “FOODTECH: online trading and delivery services. Rating INFOLine Russia TOP. Online food retail” held by INFOLine LLC.
SberMarket provides delivery from more than 150 retail chains, including the federal retail chains METRO, Lenta, Auchan, Magnit and O'KEY.

Abi is Russia's leading manufacturer of convenient and easy-to-prepare MEAT products. According to the GfK consumer panel, Abi is the leader in sales in all categories of presence in the Russian Federation: “sausages and sausage products”, “frozen semi-finished products” and “frozen fully prepared products” *. The structure of the company includes three modern factories on the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi's portfolio includes the brands Vyazanka, Goryachaya Shtushka, Bavarushka, Starodvorye, Vigorous Soot. The distribution network of the company covers almost all regions of the Russian Federation, the countries of the Customs Union - Kazakhstan, the Republic of Belarus and Kyrgyzstan, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.

* According to the consumer panel of GFK-Rus LLC for the period from 01/01/2021 to 12/31/2021, in terms of the volume of purchases by households in the Russian Federation of products: The market for sausages and sausage products includes such segments as ham, boiled, boiled-smoked , raw smoked / dry-cured, liver sausages, sausage snacks, sausages / sausages, sausages. The market for frozen semi-finished products includes such segments as dumplings, khinkali, dumplings, ravioli, manti. The frozen ready-to-cook food market includes such segments as frozen ready-made pancakes, fried snacks, pizzas, nuggets, chicken strips/wings/legs, pies, whites, chebureks, burgers, khachapuri, rolls, lasagna, samsa, shaurma, second courses, julienne .