Poultry meat: new horizons and prospects

After four years of unfavorable conditions, global poultry markets are finally moving towards a more stable and favorable phase. In its latest Rabobank Global Poultry Quarterly Q3 2024 , the bank notes an improving outlook for the global poultry market, driven by accelerated consumption growth of 1.5% to 2%, as well as disciplined supply growth across markets.

Importantly, demand for value-added poultry products is recovering as expected. The gradual increase in purchasing power and reduction in costs are having a positive impact on the industry. This indicates that the market is ready to recover and move to a new phase of development.

The poultry MEAT industry has enormous potential for growth and development. Modern technologies make it possible to improve production processes, make products more competitive and meet the requirements of modern consumers. In addition, innovation in poultry feeding and management improves the quality of meat and makes it more environmentally friendly.

Overall, the prospects for the global poultry market look encouraging. Steady growth in consumption, increased supply and restoration of demand for value-added poultry products create a favorable atmosphere for the development of this industry. We should expect new trends and opportunities that could change the landscape of the global poultry market in the coming years.

So, the global poultry market is ready for new challenges and prospects. Disciplined growth and increased demand are key factors contributing to the stable development of the industry. There are exciting changes and new opportunities ahead that could usher in a new era of poultry meat production and consumption.