Miratorg updates packaging of sausage products, emphasizing the uniqueness of the products

The company's new slogan — "Made from MEAT! Made in RUSSIA!" — reflects its commitment to quality and domestic production. The design was developed taking into account modern trends in the FMCG sector, which strive to create attractive and appetizing food zones on packaging.

The updated packaging should increase the visibility of products on store shelves and strengthen the brand's position in the "medium +" segment. The first batch of new products in the new style, including dry-cured sausages "Kurshskaya" and "Neapolitano", went on sale in the spring of 2024 , and the full transition to the new design is planned to be completed by 2025.