The Foodgital line from the Goryachaya Shtuchka brand is now presented in the Perekrestok supermarket chain

Abi began selling herbal products of the new generation Foodgital from the Hot Thing brand in the federal network Perekrestok. Nuggets andcutlets made from 100% natural vegetable protein in more than 700 supermarkets in all regions of presence.

Denis Martasov, DIRECTOR of the Abi Marketing Department:

“We believe that the start of sales of Foodgital from the Hot Thing brand in the Perekrestok federal chain is an important stage in the development of our line of plant-based products. In less than a year, we have gone from being a new product on the market to a line that is now represented in federal retail chains and leading online food delivery services in RUSSIA.

The success of Foodgital in the Russian market is supported by the development of the EXPORT potential of the line: we have made the first shipment to Saudi Arabia and are negotiating supplies to CHINA and other countries. All this allows us to speak with confidence about the development of this area and inspires our team to develop new products.”

Dmitry Nikitin, HEAD of the procurement department for the “meat gastronomy and frozen foods” category of the Perekrestok retail chain:

“Now the popularity of alternative MEAT is rapidly growing among consumers. In 2023, its sales increased almost 5 times compared to 2022. We are therefore delighted that our range in this category has expanded thanks to our collaboration with Abi. If a few years ago Russian consumers were prejudiced against plant-based meat, now for many this alternative has become a good opportunity to diversify their diet by including easily digestible proteins. “In addition, the proportion of consumers who are reducing their meat consumption for ethical reasons is now growing.”

The Foodgital line from the Hot Thing brand pleasantly surprises with a taste that is as close as possible to meat analogues and at the same time allows consumers to get all the benefits of plant-based products. Foodgital nuggets are already completely prepared - you just need to heat them in the microwave or in the oven, and for a brighter taste and crispy crust you can fry them in a frying pan. Foodgital cutlets are suitable for both frying and grilling. They can act as an independent dish that goes perfectly with any side dish, as well as become a juicy and bright base for preparing a burger.

Sales of the new generation of herbal products Foodgital from “Hot Thing” started in Russia in January 2023. New items are presented in the leading online food delivery services: Samokat, VkusVill, Ozon, Yandex Shop, as well as in the federal network Brighter! and stores specializing in the sale of plant protein products: “Soyka”, “Vegi Woogie”, Veganterra.

Perekrestok is a Russian supermarket chain that is part of the X5 Group. As of September 30, 2023, the network includes 955 supermarkets in large cities and regions. The Perekrestok assortment includes 15,000 product items, among which there are specially highlighted healthy lifestyle products (about 2,200 items), ready-made food and a wide range of products in the fresh category: dairy and meat gastronomy, bakery and confectionery products, fruits, vegetables .

Perekrestok provides customers with fresh and high-quality food products through the development and application of innovative trading technologies, and also has a special cafe area with an open kitchen, a pizzeria, a full-service bakery and a tandoor in supermarkets for visitors.


Abi is Russia's leading manufacturer of convenient and easy-to-prepare food products. According to the GfK consumer panel, Abi is the sales leader in all categories of presence in the Russian Federation: “sausages and sausage products”, “frozen semi-finished products” and “frozen fully prepared products”¹. The company structure includes three modern factories in the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi’s portfolio includes the following brands: “Vyazanka”, “Hot Thing”, “Bavarushka”, “Starodvorye”, “Yadrena soot”. The company's distribution network covers almost all regions of the Russian Federation, the countries of the Customs Union: Kazakhstan and the Republic of Belarus , as well as Abkhazia, Azerbaijan , Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.


¹According to the consumer panel of GFK-Rus LLC:

1. For the period from 01/01/2022 to 12/31/2022, in terms of the volume of purchases by households of the Russian Federation of products on the market of sausages and sausage products. According to the consumer panel of GFK-Rus LLC, sample size: up to 10 thousand households in the Russian Federation;
2. For the period from 01.01.2022 to 31.12.2022, in terms of the volume of purchases by households of the Russian Federation of products on the market of frozen semi-finished products. According to the consumer panel of GFK-Rus LLC, sample size: up to 10 thousand households in the Russian Federation;
3. For the period from 01.01.2022 to 31.12.2022, in terms of the volume of purchases by households of the Russian Federation of products on the frozen ready-to-eat market. According to the consumer panel of GFK-Rus LLC, sample size: up to 20 thousand households in the Russian Federation.