Chicken meat is the leader in the Russian market of halal and kosher products

Chicken stands out for its versatility: it cooks quickly, is easily digestible, and has a neutral taste, allowing it to be used in a variety of culinary traditions. In addition, chicken MEAT is generally cheaper than other types of meat, such as beef and lamb , making it accessible to a wide audience.

It is also worth noting that among halal buyers, beef accounts for 18%, andTurkey - 17% of all sales. Lamb , although a traditional meat for many cultures, is less in demand, accounting for only 7%.

In economic terms, the palette of halal and kosher preferences in RUSSIA is also diverse: frozen semi-finished products are gaining popularity, they are chosen by 23% of halal buyers and 26% of kosher ones. Sausage products make up 30% of both halal and kosher purchases.

Thus, chicken becomes a symbol of accessibility and diversity on the Russian market, and its popularity, in light of the growing interest in halal and kosher food, continues to grow, which promises further development of this segment.