The industry of alternative plant-based products in Russia is gaining momentum

The Plant-Based Union has quadrupled in size and is launching a number of initiatives

The Union of Producers of Plant Based Products (hereinafter referred to as the Union) held a general meeting of its members. The key issue on the agenda was the admission of new members to the Union. 

“According to the results of the general meeting, 12 enterprises became new members of the Union. These are both manufacturers of herbal products and ingredients for them. Small young companies, as well as large market players who have decided to diversify production. The herbal products industry is still in its infancy, but already needs to be consolidated to protect and promote common interests. The Union is ready to work in this direction,” commented Valeria Rodina, Executive DIRECTOR of the Union of Plant Based Producers.

The new members of the Union are:

Trade House PIR (agricultural holding STEP, trademark Green Idea - vegetable cheeses, MILK, sausages, sour cream, yoghurts, meatballs, minced MEAT); LLC "Uralchem ​​Innovation", (is engaged in the development of a branded range of pea protein isolates for various food industries); Eco Product LLC (manufacturer of vegetable proteins without chemical and heat treatment); Velle LLC (trademark Velle); Upfield LLC (manufacturer of vegetable spreads, oils, creams, margarine); Plan+B LLC (manufacturer of vegetable milk and kombucha under the PLANTBFOOD brand); Yogurt Shop LLC (manufacturer of fermented milk products, as well as plant-based yoghurts Yogurt Shop); OOO "AMM!" (manufacturer of vegetable glazed curds); manufacturer of plant-based yoghurts and desserts under the 5YES! brand; manufacturer of vegetable ice cream "Warm Ice"; producer of vegetable salmon "Green Fish"; manufacturer of vegetable desserts,

“We have embodied the most delicious of nature in a wide range of products for every day: plant-based milk, yoghurts and sour cream, cheese, desserts and alternative meats. Green Idea are wholesome, plant-based foods made with natural ingredients for vegans, vegetarians, and anyone looking to add more plant-based foods to their diet. We count on possible support from the Union, in terms of product certification, educational initiatives, and the development of domestic certificates. For example, a Russian alternative to the international Vegan society,” said Anton Glyantsev, Green Idea Brand Manager of the PIR Trading House (part of the STEP Agroholding).

“We produce high-quality vegetable proteins, the demand for which is quite high and continues to grow,” Sergey Ivanov, General Director of Eco Product, shared his opinion. - For the food industry, this is, first of all, sunflower protein under the brand name “SunProtein”. There is also a product for everyday consumption - "GreenCraft Proteins". Increasing quality vegetable protein in the human diet can increase life expectancy. Upon joining the Union, we expect to be among the industry leaders and contribute to its development in every way. Together, we will achieve more!”

 “The root cause of cardiovascular disease is almost always malnutrition. In the diet of a modern person, the permissible norms of simple carbohydrates and fats are significantly exceeded. The Sooperfoods team develops and manufactures alternative foods that help reduce the amount of nutrients that have become harmful in the diet. Currently, the Russian market is facing the problem of backward legislative regulation in the field of production of alternative products. This greatly hinders the development and promotion of proper nutrition. To solve this problem, like-minded people need to unite,” said Vasily Skurida, Managing Director of Index 0 (Sooperfoods brand).

The Union of Plant Based Producers was founded in February 2021. Its founders are EFKO Group (trademark Hi), BioFoodLab (brand Take a Bite), VolkoMolko, Noginsk Food Plant (trademark Solio). Thus, now the Union includes 16 companies.

For reference

The Union of Plant-Based Products Manufacturers is a non-profit organization that unites manufacturers of innovative plant-based products.

Food prices may return to normal in spring-summer 2022 

The industry association was created in order to consolidate the interests of manufacturers in the Russian market, as well as to promote their interests and further develop the industry. The main areas of the Union's work are technical and regulatory regulation, marketing and PR activities, participation in exhibition and fair events. Members of the Union are provided with exclusive analytical and information products on the analysis of the market and the media field of the industry.