Hot Stuff Switches to Eco-Friendly Packaging

Each bag contains a convenient quick-heat tray, which has become the brand's signature feature. One of the significant advantages of the new flow pack is its complete recyclability, underscoring the company's environmental responsibility.

The new packaging also helps prevent in-store theft. Denis Martasov, DIRECTOR of Marketing at Abi, noted that the transition to eco-friendly packaging aligns with the goals of the national "Ecological Well-Being" project. Products under the "Hot Thing" brand are now available on the shelves of national and local retail chains across RUSSIA, as well as through popular online delivery services.