Damate opened the first branded store in the North Caucasus

The Damate group of companies, which is implementing a lamb production project in the North Caucasian Federal District, has opened its first branded store in Cherkessk (KChR). The new store is located in close proximity to the company's largest lamb processing plant in Russia.

The target audience of the new outlet is the population and guests of the region; it is also planned to work with HoReCa market participants: cafes, fast food outlets, representatives of the restaurant business from all over the North Caucasus.

The area of ​​the company store is 50 m2. Modern retail equipment is installed inside: refrigerated display cases and cabinets , which guarantees the quality and freshness of the products.

The main advantage of your own branded store is the availability of fresh and high-quality products directly from the manufacturer in one place.

In addition, in the company store, consumers and representatives of the HoReCa segment will enjoy more favorable and affordable pricing. At the retail outlet, it is planned to hold special promotions for customers and establish discounts on certain types of goods.

In the new store you can purchase the widest possible range of products under the brands BazarCo, Indilight, Ozerka, and Molkom. More than 100 types of meat, semi-finished products and ready-to-eat meat delicacies from lamb, turkey and duck will be constantly on sale. The assortment includes chilled meat , marinated meat for barbecue, grilling, baking, stewing, and chopped semi-finished products. Here you can also buy canned lamb and turkey, which Damate began producing in the summer of this year. Most of the products comply with Halal standards.

Buyers will also be able to buy dairy products from the Penza plant Molkom (part of the Damate group of companies), which are produced from natural raw milk without vegetable fats and with a simple and understandable composition.

“We consider the opening of the store to be an important stage not only in the development of the Damate lamb production project in the North Caucasian Federal District, but also a significant step towards providing the population with high-quality and the freshest products at reasonable prices. We are glad that the first branded store of the agricultural holding opened here in Karachay-Cherkessia. If the activity of the first pilot store is positive, the company will consider the possibility of opening similar points in other cities of the North Caucasus,” said Leonid Khanukaev, head of the “Lamb” business direction of Damate Group of Companies, vice president for development.