Promotion details:
? The set includes: 27 items, including pens, notebooks, drawing albums, plasticine, watercolors and rulers.
? Geography: The campaign covered 16 regions of the company's presence, from Moscow and the Moscow region to Bashkiria and the Chelyabinsk region.
? Recipients of assistance: Gifts were received not only by first-graders, but also by senior school students from large, low-income families and children who found themselves in difficult life situations.
Quote:
"We are happy to contribute to ensuring that the children have everything they need for their studies and creativity. We sincerely congratulate them on Knowledge Day!" - Anastasia Mikhailova, DIRECTOR of Communications at Cherkizovo Group.
Context:
The campaign has become traditional for the company, which annually supports families in the regions where it operates, helping them prepare for the new school year.