
Anatoly Velmatov, executive DIRECTOR of the National Association of Turkey Producers (NAPI), says that many producers of this type of MEAT are considering changing their pricing policy, given that the wholesale price is now higher than the prices at which companies work with retail chains. This is primarily due to the rise in the price of chicken and pork.
“If a broiler breast fillet costs more than a turkey, then the demand for turkey increases and, accordingly, the price <...>. At the moment, we see that there are no product residues at the production facilities, everyone works “from wheels,” Velmatov commented to Agroinvestor. “Now the barbecue season continues: the weather is good, fewer tourists have gone abroad, and they consume more meat in RUSSIA.” According to him, turkey production in the first six months of 2023 increased by 3-5% compared to the same period in 2022.
The depreciation of the ruble also plays a role in changing the pricing policy of manufacturers - exports become more profitable, and if domestic prices do not rise, then products will simply be sold on foreign markets. In addition, Velmatov notes an increase in demand for meat from processors due to an increase in the consumption of sausages, sausages, meat delicacies.
The Ministry of Agriculture links the rise in prices for turkey with an increase in demand, seasonality, as well as an increase in producers' costs. The agricultural department also draws attention to the fact that turkey production demonstrates the highest growth rates in poultry farming, for example, over the past five years, Russia has risen in the world ranking for turkey production from seventh to second place (doubling up to 415 thousand tons per year), writes RIA Novosti.
Recently, prices for different types of meat have been increasing. According to the Federal State Statistics Service, the leader in the rise in prices was chicken , the average retail prices for which have increased by 11.42% since December 2022 to 196.93 rubles / kg. Pork prices went up by 3.04% to 308.38 rubles/kg. An idea in June cost an average of 446.61 rubles/kg. According to Kommersant's sources in the market, selling prices for turkey meat from manufacturers are on average at the level of 320-340 rubles. per 1 kg thigh and breast fillet.
Agrifood Strategies President Albert Davleev says the turkey market is completely dependent on competing meats - chicken and pork, which have risen in price by a total of 30% by August 2023. According to him, prices for thigh fillet and turkey breast fillet increased by an average of 10-12% over the year. Sources of Kommersant in the industry claim that we are talking about a price increase of up to 20% per year.
According to preliminary data from Agrifood Strategies, in the first half of 2023, turkey meat production in Russia grew by 7-8% year-on-year, to 219.8-221.8 thousand tons. Davleev told Kommersant that the demand for turkey for an alternative to chicken and beef in Russia is increasing. At the same time, the output of beef and mutton is not growing, and there is “a slight deficit” in the chicken meat market.