Brand "Vyazanka" - "Brand No. 1 in Russia"

Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces: the Vyazanka brand has become the winner of the annual national consumer confidence award BRAND No. 1 IN RUSSIA - 2021.

The brand "Vyazanka" for the third time becomes the best in the category "Meat gastronomy: sausages, frankfurters, sausages" according to the results of the national consumer vote. 

The Vyazanka brand helps mothers take care of their loved ones, gather them at the same table and please them with what they especially love. The popularity of Vyazanka products among buyers throughout Russia is due to the high quality of the products: it contains natural ingredients, no soy, hot spices, GMOs and artificial flavors. Vyazanka products are easy to find on the store shelf due to the use of rope in the design - the main distinguishing feature of the brand's packaging. "Vyazanka" is the first well-known trademark in Russia in the category of sausage products.

"Brand No. 1 in Russia" is an annual consumer confidence award that has existed since 1998 and is one of the most prestigious in the field of building brands in the domestic market. The awards are based on customer opinion surveys across the country. 

From September to October 2021, readers of electronic media and users of the social network FACEBOOK filled out open questionnaires, filling them in with the names of the best companies and brands. The winners were determined by counting the votes in each category. This year, more than 120,000 users cast their votes.

The solemn ceremony of awarding the laureates of the award will take place on December 11, 2021 at the State Kremlin Palace. 

Denis Martasov, DIRECTOR of the marketing department at Abi: “The Mark No. 1 award is already the third in a row for Vyazanka. For us, this is an obvious confirmation of people's love for the brand's sausages. Indeed, we are doing a lot in order to maintain leadership positions and continue to delight consumers with delicious and high-quality products. 
I congratulate all employees of our company on a well-deserved award, of course, this is the result of a close-knit teamwork of true professionals in their field. And, of course, I thank all consumers for choosing Vyazanka.” 

Abi is Russia's leading manufacturer of convenient and easy-to-cook MEAT products. According to the GfK consumer panel, Abi is the leader in sales in all categories of presence in the Russian Federation: “sausages and frankfurter products”, “frozen semi-finished products” and “frozen fully prepared products”1. The structure of the company includes three modern factories in the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi's portfolio includes the brands Vyazanka, Goryachaya Shtushka, Starodvorye, Vigorous Soot, Special Recipe. The distribution network of the company covers almost all regions of the Russian Federation, the countries of the Customs Union - Kazakhstan, the Republic of Belarus and Kyrgyzstan, as well as Abkhazia, Azerbaijan and Uzbekistan. The company's products are available to more than 140 million Russians.

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The Vyazanka brand helps mothers take care of their loved ones, gather them at the same table and please them with what they especially love. The assortment of the Vyazanka brand includes a variety of products created according to classic recipes with special attention to quality: sausages, hams, sausages, nuggets, etc.

"Vyazanka" is the first well-known trademark in Russia in the category of sausage products. For several years, Vyazanka has been the No. 1 brand in the choice of mothers with children among all manufacturers of boiled sausages in Russia. "Vyazanka" is the winner of the national award "Product of the Year 2020" in the nomination "For consumer care and natural ingredients". In 2017, 2019 and 2021, the brand was recognized by consumers as “Brand No. 1 in Russia” in the “Meat Gastronomy” category. Products of the Vyazanka brand are multiple winners of the prestigious competitions "100 Best Goods of Russia", IFFA, Prodexpo, etc. For more details: vyazanka.ru

1For the period from 01/01/2020 to 12/31/2020, by the volume of purchases by Russian households. According to the consumer panel of GFK-Rus LLC, the sample size is 10,000 households in the Russian Federation for sausages and frankfurter products, frozen semi-finished products, 20,000 households in the Russian Federation for frozen fully prepared products. Data collection method: purchase scanning.