Brand "Starodvorie" announces the start of sales of new products: products of the "Myasorubskaya" series

The Abi company is expanding its product portfolio with a new Myasorubskaya series from the Starodvorie brand. The series is represented on the market by boiled-smoked sausage with chopped brisket, servelat with finely chopped ham and dumplings with chopped ham. The company presented new products for the first time at the international exhibition Prodexpo 2023.


For the preparation of Myasorubskie products, natural MEAT from Russian farms is used, which is chopped in a special way, adding fragrant spices for special juiciness and taste. For the new series, a design has been specially developed that is noticeable on the shelf and attracts attention. An additional factor in the quality and safety of the product is reflected on the packaging in the form of an icon: made from meat from Russian farms.

At the end of 2022, Abi is No. 1 in Russia¹ in sales in the "sausages and frankfurters" and "frozen semi-finished products" categories, as well as the leader in the "sausages" category in the SberMarket service. Cooked-smoked sausage, servelat and dumplings of the Myasorubskaya series from the Starodvorye brand will help to consolidate the company's position in the respective segments.

Denis Martasov, Abi Marketing Department Director:

"Starodvorye" continues to delight admirers with new products and presents the "Myasorubskaya" series. Thanks to a special meat cooking technique and rustic recipes, sausages and dumplings are distinguished by special juiciness, and a selected bouquet of fragrant spices favorably emphasizes the meat taste. The Starodvorye brand uses advanced production technologies and traditional proven recipes that allow consumers to consistently receive high quality products at an affordable price.”

The Myasorubskaya series from the Starodvorie brand is presented in federal retail chains, retail stores throughout the Russian Federation, and is also available for online ordering in leading food delivery services. Already in April, a federal advertising campaign will begin in support of the series.


Abi is Russia's leading manufacturer of convenient and easy-to-prepare meat products. According to the GfK consumer panel, Abi is the leader in sales in all categories of presence in the Russian Federation: “sausages and frankfurter products”, “frozen semi-finished products” and “frozen fully prepared products”. The structure of the company includes three modern factories on the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi's portfolio includes the brands "Vyazanka", "Hot thing", "Starodvorye", "Yadryona soot". The distribution network of the company covers almost all regions of the Russian Federation, the countries of the Customs Union - Kazakhstan and the Republic of Belarus, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.